Wyeth Consumer Healthcare Pty Ltd
Category
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Consumer Healthcare |
Client
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Wyeth Consumer Healthcare Pty Ltd |
Campaign Title
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Dimetapp Pain & Fever, Dimptapp Cough & Cold, Robitussin and Advil. |
Strategic Intent of the Campaign
- Wyeth Consumer Healthcare is a global leader in providing quality consumer healthcare products. Extend the duration of off shelf product and brand display in pharmacies.
Brief
- A retail display with medium term duration. 6-12 months
- A compact footprint
- Significant stock hold
- Modular for multiple brands
- Low cost
Solution Description
- The display design provided was innovative in structure, characterised by offset shelving.
- The body of the pos display was made generic and a creative use of interchangeable graphic panels transformed the permanent display to suit the relevant brands.
- Extensive prototyping and development was carried out to ensure stability of the heavy product.
- Low cost materials and production line display manufacture planning helped maximise return on investment.
- Extensive and robust packaging was designed and produced ensuring pos displays arrived in a quality condition.
Results
- Wyeth has achieved stock weight deals and off-shelf product display placements for over 500 pharmacies.
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