Advice & Strategy

The majority of households satisfy their grocery shopping needs with just 180 different products or brands.  In an average supermarket there are more than 10, 000 products to choose from. That is 1.8% of the products on offer are chosen by any one shopper.

It is fair to assume this pattern is replicated to some extent across sectors outside FMCG such as Consumer electrical, Trade Electrical, Household, Hardware, Trade, Pharmacy, Health and many more. So standing out from the crowd is a difficult but critical task. This is the core objective the Genesis Instore Marketing POS display team delivers for our clients.

Persuit of in-store presence can be fraught with expensive development and lost sales time when proposed in-store programs do not suit the retail buyer, environment, OH&S and logistic considerations.

We work closely with you to determine clearly the business objective you wish to achieve. With purpose we can then guide you through the retail marketing and display options that have the best opportunity of adding value for your retail customer and therefore be accepted.

We protect your commercial return by offering solutions that match your budget and sell more products. We highlight and deal with often overlooked total program costs and risks to get the best from your in-store marketing investment.